Destination Marketing

Destination Marlborough is a not-for-profit Trust responsible for marketing Marlborough as a visitor destination.

Our job is to tell the world why Marlborough is a Brilliant destination to visit for a holiday, for business, or to catch up with friends and family.

Along with marketing the region we also provide comprehensive travel information and booking services through the Blenheim and Picton i-SITE Visitor Centres.

Marlborough - Brilliant every day

Marlborough is a unique destination - not for any one reason, but for many.

Only Marlborough offers an array of outdoor pursuits in such a distinctive and picturesque landscape. With one-fifth of New Zealand's coastline in the Marlborough Sounds, the land and sea off unlimited accessibility for sports and leisure in a setting that is as geographically diverse as it is beautiful.

Only Marlborough has the environment that can produce its particular style of sauvignon blanc, celebrated the world over. The soils, the climate and our winemakers' vision are what make our award-winning wines impossible to imitate.

We constantly hear visitors saying the weather is brilliant, that they had a brilliant time in the Sounds and a brilliant day visiting the wineries. So we have captured that excitement for our region with a promise that Marlborough is Brilliant every day.

Every day - because Marlborough is a brilliant place to be, no matter what the weather or season.

Our marketing campaigns speak to visitors in a lively, warm and authentic way.

Who are we targeting?

We welcome visitors from all corners of the globe, but when it comes to taking the time to train travel agents we focus our energy on Australia, the US, UK, Germany, France, Rest of Europe, South East Asia, and China.

We also welcome all Kiwis travelling within New Zealand. However we do focus our attention on attracting visitors from the places where we have strong transport links, such as Auckland, Wellington and Canterbury, and of course our neighbours over the hill in Nelson/Tasman.

Our Team

Our funding and partnerships

Destination Marlborough is a not-for-profit Trust funded through a combination of Marlborough District Council rates, including a tourism targeted rate, private sector partnerships, and i-SITE revenue. To make the most of our marketing dollars we get involved in project-based partnerships with other regions and tourism businesses.

Marlborough businesses can work with us in a number of ways to take full advantage of the work we do.

Marlborough must-dos

Some of our favourite things to do in and around Marlborough.

View all Must Dos

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