Cropsy

In viticulture, uncertainty has always been costly. Growers face high stakes; managing disease, climate variability, and labour shortages, while relying largely on limited sampling and intuition. The consequences of incomplete information can be severe: wasted inputs, missed opportunities, and unpredictable harvests.

Founded in New Zealand and proven across Marlborough’s demanding vineyards, Cropsy is solving these critical challenges. Its AI-driven platform transforms everyday tractors into powerful data-capturing machines, providing growers with continuous, vine-by-vine insights at an unprecedented scale. The result: reduced inputs, greater certainty, and more consistent yields. Cropsy isn’t just delivering technology; it’s redefining the way growers see, and manage, their vineyards, turning uncertainty into measurable outcomes.

Unlocking vineyard intelligence at scale

The power of Cropsy lies in its simplicity and precision. A camera-equipped AI device, mounted directly onto existing vineyard tractors, captures real-time imagery as growers perform routine tasks. With each pass through the vines, Cropsy’s technology meticulously analyses individual plants, identifying early signs of pests, disease, or stress, details that previously relied on manual, intermittent inspections.

Traditional vineyard management often involves sampling a small portion of the crop, leaving growers vulnerable to blind spots and late-stage interventions. Cropsy flips this model entirely, scanning thousands of vines per hour and instantly feeding comprehensive data into an intuitive digital platform. For the first time, growers have complete visibility, enabling precise, targeted actions across entire vineyards, not just isolated samples.

The immediate benefits are clear. Growers can now intervene at the earliest stages, dramatically reducing chemical usage, preventing crop loss, and avoiding unnecessary labour costs. Cropsy’s technology doesn’t just promise improvements, it delivers measurable, immediate outcomes, transforming how growers manage their vineyards from day one.

Built with Growers, for Growers

From the outset, Cropsy’s innovation has been shaped by close collaboration with growers, particularly in Marlborough’s demanding vineyard environment. By working directly with vineyard managers and field teams, Cropsy’s engineers have ensured their technology addresses real, daily challenges. Early trials in Marlborough vineyards confirmed clear outcomes: targeted interventions that reduce chemical sprays, improve yield forecasting, and optimise labour usage.

One prominent Marlborough grower reported immediate results. After implementing Cropsy, the vineyard team identified previously unnoticed vine stress and disease outbreaks weeks earlier than usual. This enabled precise, timely treatments, significantly reducing chemical inputs and improving overall vineyard health. Such outcomes have quickly turned Cropsy into a trusted partner among growers, embedding its technology firmly into routine vineyard management.

Beyond reducing inputs and enhancing yields, Cropsy empowers growers with consistent, precise information. Decisions previously made from fragmented data or instinct are now guided by robust analytics. The practical value is unmistakable, greater productivity, clearer decision-making, and measurable improvements in vineyard efficiency, all proven through real-world results across Marlborough and beyond.

Strategic Growth and Global Expansion 

Cropsy’s growth journey has been swift and strategic, built upon proven results and clear market demand. Since its early trials in Marlborough, Cropsy has rapidly moved from a promising prototype to a fully commercial solution, earning recognition at prestigious innovation awards and global industry validation. 

The technology’s success at scale is evident. By 2023, Cropsy was already monitoring millions of vines across New Zealand, California's Napa Valley, and France, prestigious vineyards. Its partnership-based business model, collaborating with vineyard service providers, accelerated global adoption across vineyards of every scale.

As Cropsy continues scaling internationally, its mission remains clear: deliver measurable outcomes for growers, region by region, vine by vine, transforming Marlborough-born innovation into a global standard for vineyard intelligence.

Aligning Sustainability and Profitability 

Cropsy actively shapes sustainable agriculture by significantly reducing vineyard chemical inputs. Early disease detection and proactive stress management mean fewer chemicals, healthier vines, and improved soil quality, directly aligning environmental responsibility with financial success.

By pinpointing problems early, Cropsy ensures growers achieve sustainability goals while reducing production costs and boosting profitability. This alignment of sustainability and economic success positions Cropsy at the forefront of future-focused agribusiness.

Looking ahead, Cropsy continues enhancing its technology with predictive analytics and expanding into additional high-value crops. Its ambition is clear: empower growers globally with precision insights, helping them manage uncertainty effectively, adapt proactively, and grow sustainably.