Destination Marlborough is a not-for-profit Trust responsible for marketing Marlborough as a visitor destination.

Our job is to tell the world why Marlborough is a Brilliant destination to visit for a holiday, for business, or to catch up with friends and family.

Along with marketing the region we also provide comprehensive travel information and booking services through the Blenheim, Picton and Havelock i-SITE Visitor Information Centres.

Marlborough - Brilliant every day

Marlborough - Brilliant every day

Marlborough is a unique destination - not for any one reason, but for many.

Only Marlborough offers an array of outdoor pursuits in such a distinctive and picturesque landscape. With one-fifth of New Zealand's coastline in the Marlborough Sounds, the land and sea off unlimited accessibility for sports and leisure in a setting that is as geographically diverse as it is beautiful.

Only Marlborough has the environment that can produce its particular style of sauvignon blanc, celebrated the world over. The soils, the climate and our winemakers' vision are what make our award-winning wines impossible to imitate.

We constantly hear visitors saying the weather is brilliant, that they had a brilliant time in the Sounds and a brilliant day visiting the wineries. So we have captured that excitement for our region with a promise that Marlborough is Brilliant every day.

Every day - because Marlborough is a brilliant place to be, no matter what the weather or season.

Our marketing campaigns speak to visitors in a lively, warm and authentic way.

Who are we targeting?

We welcome visitors from all corners of the globe, but when it comes to taking the time to train travel agents we focus our energy on Australia, the US, UK, Germany, France, Rest of Europe, South East Asia, and China.

We also welcome all Kiwis travelling within New Zealand. However we do focus our attention on attracting visitors from the places where we have strong transport links, such as Auckland, Wellington and Canterbury, and of course our neighbours over the hill in Nelson/Tasman.

The Board

Destination Marlborough is a not-for-profit Trust governed by a skills-based Board of six representatives.

Destination Marlborough is a not-for-profit Trust governed by a skills-based Board of six representatives.

Two are appointed by the Marlborough District Council who formed the Trust in 1997 and contribute annual funding toward the operation of the Trust. The other four others are selected by an Appointments Committee which is made up of one Council Appointed Trustee and two further persons appointed by the Trustees. The aim is to appoint trustees with the best match of specific skills to complement existing board members. Each Trustee is appointed for a term of three years. The term may be renewed by the Trust up to a maximum of three continuous terms.

The Trustees operate under a Charter which outlines the duties and responsibilities of the Board. In particular the Board will:

  • Establish key strategies for achieving the objectives;
  • Monitor management implementation of the strategies;
  • Review and approve business plans and budgets and monitor performance against budget;
  • Ensure adequate risk management strategies are in place; and
  • Monitor the timeliness of the Trust’s communications with its stakeholders.

The role is largely voluntary with trustees receiving $4,000 per annum to cover expenses. For more information on the board, please contact the general manager on 03 579 2375.

Tiaki - Care for New Zealand

Tiaki - Care for New Zealand

New Zealand is precious, and everyone who lives and travels here has a responsibility to look after it. The Tiaki Promise is a commitment to care for New Zealand, for now and for future generations.

Destination Marlborough are commited to New Zealand. To act as a guardian, protecting and preserving our home.

Use #tiakipromise to show your support, and head to to make your commitment. 


Contact us

Monday - Friday 8.30am-5pm
Phone +64 3 577 5523

General Manager
+64 3 579 2375

Trade Development
+64 3 579 2307

Business Events
+64 3 577 5523

Regional Marketing
+64 3 579 2374

Marlborough must-dos

Some of our favourite things to do in and around Marlborough.

View all Must Dos

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